There would be no one in the world who doesn't know BTS. As everybody agrees on this claim, people can feel the popularity of BTS. How could BTS be so famous after all? The secret of BTS' popularity and success story, starting right now!
The secret of BTS's success is G.T.S strategy!
What's the secret to BTS' success? It's probably the question that many people are most curious about. Although it is the result of numerous factors being combined in one place, it can be summarized in three broad ways. It is the formation of a strong fandom through global strategies, optimal training systems, and social media aimed at people around the world. How about calling this a "G. T. S strategy"?
From the beginning, BTS members focused on utilizing the advantages of hip-hop rhythm suitable for the Western region and K-pop's unique sharp, powerful dance. Hip-hop rhythms and performances that people around the world can sympathize with, and catchy songs also played a part. One of the popular factors of "Dynamite," which topped the Billboard chart, was "Songs in English." Thanks to singing in English, the world's common language that global fans can easily understand, it has achieved great results in the number of radio broadcasts. This global strategy with the world stage in mind was able to gain sympathy and popularity from people around the world.
The unique training system of Big Hit Entertainment, their agency, was also effective. There is a report from Harvard Business School that analyzed this. In June, Professor Anita Elverse's team at Harvard Business School revealed a case study that analyzed the success factors of Big Hit and BTS to the Harvard Business Review online store.
In this 22-page report, the research team analyzed the so-called "K-pop superstar equation" based on the success of BTS and the Big Hit case that supported it. Citing interviews with officials such as Bang Si-hyuk and chairman of Big Hit, Big Hit's training program is a way to find the best schedule by discussing with individual trainees in the same form as college classes. "They are trying to find the best way between respect for autonomy and the balance of system efficiency."
He also explained, "We included the music listening process in the training program to find out what kind of music we like and how we can make music we want," and the research team also highlighted the success of BTS than Big Hit's contract form and other genres that respect artists' decision-making rights.
Unlike other K-POP singers, BTS communicated with fans through digital platforms such as YouTube, not media. It's hard to imagine, since they are so well-known and beloved idols now, but they also faced the limitations of belonging to small and medium-sized agencies during their debut process and had such a hard time thinking about disbanding the group. This ordeal brought the members to cooperate, and one of the breakthroughs was the active use of social media. The members posted content day and night, and increased intimacy by answering each fan's comment. The content they uploaded directly on social media was of great help in expanding and reproducing the content because they did not worry about copyright, unlike the video they appeared on the show. "The biggest difference from BTS's direct communication with fans through various digital platforms is the biggest difference from previous groups," U.S. entertainment media Variety said on its cover story earlier this month. "No Western artist has achieved anything." Thanks to this direct communication with fans through social media, we were able to establish the strongest fandom.
In addition to the G.T.S strategy, BTS grew step by step as various factors gathered together to achieve an upward effect. That's how it became everyone's idol, IDOL.
Unlike other K-POP singers, BTS communicated with fans through digital platforms such as YouTube, not media. It's hard to imagine, since they are so well-known and beloved idols now, but they also faced the limitations of belonging to small and medium-sized agencies during their debut process and had such a hard time thinking about disbanding the group. This ordeal brought the members to cooperate, and one of the breakthroughs was the active use of social media. The members posted content day and night, and increased intimacy by answering each fan's comment. The content they uploaded directly on social media was of great help in expanding and reproducing the content because they did not worry about copyright, unlike the video they appeared on the show. "The biggest difference from BTS's direct communication with fans through various digital platforms is the biggest difference from previous groups," U.S. entertainment media Variety said on its cover story earlier this month. "No Western artist has achieved anything." Thanks to this direct communication with fans through social media, they were able to establish the strongest fandom.
BTS intends to overcome all the prejudices and oppression, even enough to block the bullets. They twinkled like stars, using GTS strategies and with strong mind in hard condition and environment. Now they had became world famous idol. Hope they will shine like the seven stars of the Big Dipper even in the future!
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